As I only joined this course (Introduction to Public Relations) this week, I've not had a chance to purchase both text books and read them. I have managed to read the first chapter of Public Relations: theory and practice and I have also skimmed through Public Relations: Career FAQ's which I feel has provided me with enough insight to comment.
I think the key points to remember from this week's readings were the definitions of PR
that were provided. A lot of perceptions of 'what PR is about' are misinformed into believing that this field of work is simple and glamorous. However a high amount of skill covering theories, research skills and the ease of interaction with various people is required, this is pointed out in the text Public Relations: Career FAQ's. I must admit that I thought of PR as being a spokesperson for a company that essentially handed out messages of that companies movements. Since reading the texts, I have come to understand that this is not at all the case.
The definition of 'public/s' has been the most interesting for me as I am in my final semester of a business degree, majoring in marketing. For me, I look purely at what is known as a 'target market' which is not unlike the PR 'publics', however, I am trained to sell things to my market. When considering 'publics' I began to appreciate the broadness of this subject - you must consider so many people.
In the text Public Relations: theory and practice, the authors point out that the changing state of media is changing the roles. The readings made me think more about public relations theory/practice... and I still have a lot of reading to get through in regards to this!
No comments:
Post a Comment